I've been trying to put a certain concept into words for some time now, and only now after getting a little bit into Seth Godin's latest book Poke the Box have I been able to figure out what I have been trying to say to myself and my team. To summarize Seth - "Things pretty much work as expected, cars don't break down as much, iPads turn on every time to push the button..."
In our world content management systems and website management systems all pretty much work - though some a bit better than others.
In this world, not only can you not afford to put out shoddy products, but you can't compete with only good enough. If you're competing on good enough you have a commodity and are now subject to competing on price. Something most small businesses can't win. You have neither the volume, nor the cost advantage to compete on price. So what to do?
You already know this - be remarkable - move beyond competing on good enough - chart the course.
YouTube video is barely good enough, compared to DVD, what's remarkable is that YouTube put the ability to publish and distribute content into the hands of mere mortals. It was the implementation that was remarkable...
At SiteCrafting we are creating remarkable solutions and it all starts with people committed to that mindset - good enough is never enough.
