Regardless, these two guys and their team are doing it right. They are creating a high quality product that is attracting a following that borders on cult - and I'm a member. Here's why I think they are successful.
- They are the epitome of "Buy Local" - All their ingredients come from WA
- They share - they invite others to be a part of their distilling school and share their process - no mysteries
- They reach out to their community - They allow groups to help bottle their product creating a fun social activity
- They create quality - I don't like Gin but I love Dry Fly Gin. Every other Gin I've ever had was similar to chewing on Juniper leaves. Their whiskey is to die for and the Vodka is as well.
I will be hunting on Friday for my own bottle(s) of Dry Fly.
Congratulations guys - you've earned it.
No comments:
Post a Comment