It seems that with the lines blurring between specialties, business and personal life more and more frenemies are emerging. Oftentimes in order to compete some companies set aside petty differences to work together on certain jobs whilst competing to the death on others. Oftentimes employing tactics that strain relationships and partnerships. Self preservation seems to be the order of the day.
I can honestly say that we have struggled with these sorts of relationships and now look to partner only with those who are interested in providing the highest level of service and support to customers. We want to work with folks whose only motives are the success of the project and for growing the relationship so it is stronger for the next project.
Focus on doing great work, communicate honestly with partners and customers, and you'll find you have no time or need for frenemies.
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