Marketing Restart

Wouldn't it be cool if instead of spending time coming up with slick campaigns to convince potential customers how great your company is - your marketing department focused on providing tools and avenues to let your customers and employees share your message with others?

Your company would need to clean up its act a bit I bet. Each touchpoint with customers would need to improve. Each employee would need to see themselves as "thee" marketing department. Each transaction would need to be of such high integrity that your customers would have no choice but to refer you to others.

Now that's a company worth working for and buying services from.

Too bad most take the easy route and just come up with a new "message".