Where Delivery Counts

"We rate ability in men by what they finish, not by what they attempt"

I used to play pick up basketball with a friend of mine and he was a great defensive player. He could pick your pocket for a breakaway easy as pie. When it came to making the layup at the other end, he would often choke. He'd yell out "FINISH!"

Seth Godin talks about this as "Shipping".

A client of ours has a tagline - "Where delivery counts and quality is everything." Think about that, where delivery is COUNTS.

All your work on the 99% means almost nothing, or is severely diminished, if you miss - and I'm not just talking about the final 10%, I mean even the final 1%.

If you are chopping wood you will never split it straight through if you aim for the top of the log...you must envision the axe hitting the bottom of the log - you must finish.

The same is true for hitting a golf ball, punching someone (it's true), or shipping a product. Do not aim for the front, aim for the back and drive right through. The result, you will have shipped. (Finished!)