When asked what kind of company we wanted to have, I would often say, "I want to run into my clients at Safeway and not have to hide behind the oranges" I wanted a partnership between SiteCrafting and the client built on mutual respect. A relationship where both sides were genuinely appreciative of the partnership.
We have a lot of words around partnership - included are words like communication, collaboration, and respect, but I think the three P's below add up to the "Capital P" in Partnership
People
Do we have the right team on the bus? Are we a group of doers or just empty words? I also have told potential clients and existing clients that "SiteCrafting is the team you want with you during a knife fight". What does that even mean?
It means we stand by our word, our friends, and our partners. We don't run and we don't make excuses. When we are wrong, we admit it and we don't gloat in being right.
A company is only as good as its people.
Performance
"SiteCrafting does what it says it will do, every time." - Les Johnson North Coast Electric
The right people means that we don't take the easy way. Each of us work together to keep each other accountable and firmly pointed toward the goal. Our new brand book reminds us that we don't settle - "good enough" is never, ever good enough.
Products
Do we have a set of solutions that will make the world, or at least the web world a better place for our clients. Absolutely. We have some of the most powerful tools, best designs, and forward thinking solutions around. Customers love the ease of use, thoughtful process, and one stop shop for hosting, development and design.
Each of these Ps make up the legs of a stool, without one, it all falls apart. I am convinced that if we take the extra time to treat our partners in the way we'd expect to be treated by our service providers the final P - Profitability will take care of itself.
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