Answer the Question They Are Asking

At SiteCrafting, we get hundreds of questions every day from clients. People's worries range from "how do I set up email?", to "how do I understand Google Analytics?" to "how can our website be used to grow our business?". One of the biggest mistakes we can make is to dismiss these questions and not look to the deeper meaning.  I'd like you to watch the short video below (maybe more than once) and then figure out how WE can collectively answer the real questions people are asking more effectively. It has poor video/audio quality, but the message is not.

The key point here is not "What time does the 3:00 parade start?" The question(s) they are really asking are - "How does this affect me?" "What do you recommend that I do?" If we look at the questions above in this light, our answers will undoubtedly be more thorough, more personal, more in-line with the "Trusted Guide" we are striving to be.