The People Who Are Crazy Enough...
During the last retreat I showed a picture and quote by Heraclitus - an Ancient Greek Philosopher. "A man (or woman) can never step in the same river twice" - which often gets simplified to make the point that "There is nothing permanent but change". The focus is on the changing times around the person in the river.
Just like that person, SiteCrafting exists in a turbulent world of change. If we think about the technology in 2003 compared to the possibilities of today, it's comical. Our worries, concerns and challenges were different than they are today and they will be different tomorrow. What endures however, are values. What do we stand for? Who do we say we are?
As a reminder, here's our values as articulated in our Brand Book: Communication, Learning, Dependability, Transparency
At SiteCrafting, we are: Reliable, Creative, Confident and Authentic
We are not: Boring, Unresponsive or Satisfied with "good enough"
The river may change, but the person/company must remain true.
In 1997, Steve Jobs returned to Apple Computer. Apple was in a state of disarray. The clip below is Steve Jobs introducing the Think Different campaign to a group. His explanation and ultimately the rolling of the clip is the beginning of the Apple we know today. I would encourage you to watch it and learn from the Crazy Ones.
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