Saturday, March 27, 2010

Brands I Love Series - El Gaucho


Bring a couple of hundred bucks with you if you are going, but don't worry you won't regret it. It's not the kind of place I go often, twice a year (my wife and my birthday) is about it. That's not to say we don't love it, we do. My guess is every night and every occasion is made more special for all those customers dining at El Gaucho.

The big wooden door on Pacific Avenue in downtown Tacoma serves as a passage back to another time where service and excellence are the standard. They focus is on providing a quality dining experience for the customer. They serve the finest food, best wines, and top it off with table-side preparation of salads and deserts that enhance the dining experience.

There are a lot of reasons I love this restaurant (brand), but here are a few points:
  1. They are consistent - from the quality of ingredients to the level of service from each staff member they are spot on - no let downs
  2. They take care of the little things - from picking you up at your hotel to holding leftovers in their fridge until your show is over for later pick up, they make it happen
  3. Dining at El Gaucho is an experience you want to share. Our conversation always ends up focusing on who we know we'd love to take to El Gaucho
We don't get there often, but when we do we savor every moment. When our dinner and dessert are done we depart and begin the process of looking forward to the next time we can visit.

Going to El Gaucho is probably one of the lowest stress dining experiences you can have. While it is definitely not the least expensive option, the time and overall experience of service and quality bring more than their fair share of value.

Note: I will be focusing in the coming few weeks on different experiences with brands that I truly admire. It will be interesting to see what common characteristics will exist across all of them. I welcome your feedback and insight as the conversation develops.

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