Sunday, March 28, 2010

Brands I Love Series - Nisqually Cleaners

OK, let's not kid ourselves - if you are going to run into me out in the real world chances are "business casual" is not going to be part of my equation, a suit and tie - even less likely. So I guess that all adds up to one thing, I am not a "regular" at the dry cleaners. I don't wear a ton of clothes that need a lot of TLC...BUT! and I mean BUT! I do have a place...

This place is not far from my house, and even though I only go there 3 times a year or so, they know me and they take care of me like I visit them every week.

Here's an example.

I show up after like 4 months of not being around and drop off 6 shirts and 4 pairs of dress slacks and the first thing the lady says to me is "Hello Mr. Forth, do you want your shirts lightly starched?" I am so stunned all I can do is manage to nod...I fumble to myself as I exit...

Even better - my wife drops off a similar batch, she gives our last name and the lady says to her, "Mr. Forth likes lightly starched shirts?"

My wife - God bless her - answers, "I guess so..."

What's to learn?

Simple. Pay attention to what your customers want...even those that don't visit all that often. They will appreciate the recognition and attention to detail.

I am now looking for opportunities to get more clothes cleaned at Nisqually Cleaners, a brand I love. Learn more

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